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Sanghwang History Introduction

Full-fledged international marketing

  • 2014 - Opened liaison office in Singapore and Malaysia.
    - Product sale at SWEETTMAY, directly operated by Shilla DFS.
    - Cosmetics agreement signed with Seoul National University Medical School for the development of   senior cosmetics.

  • 2013 - Opened liaison office and warehouse at Sichuan, China.
    - Opened liaison office in Taiwan and Kazakhstan.

Reinforcement of international export

  • 2012 - Selected as Promising Export Small and Medium Company by the Small and Medium Business   Administration.
    - Opened liaison office in Hong Kong and Vietnam.

  • 2011 - Opened branch office and distribution center in Guangzhou, China.

Concentration of R&D capacity

  • 2010 - Selected as R&D support business by the Ministry of Knowledge Economy and the Ministry of Agriculture, Food and Rural Affairs.

  • 2009 - Selected as one of 100 leading companies in Busan Metropolitan City
    - Selected as national R&D support business by the Small and Medium Business Administration.

  • 2008 - Signed agreement with major universities for R&D and established research laboratories.

Full-fledged development/ sales

  • 2007 - Sale at E-mart, Mega-mart, Lotte-mart etc.
    - Sales contract with On-nuri/Pharmsnet Pharmacy chain stores.

  • 2006 - Sale at Hyundai and Lotte department stores.

  • 2005 - Patent registration of ingredient sanghwang mushroom with whitening, anti-aging, and moisturizing effects (set of 4).

Beginning of cosmetics business

  • 2003 - Additional launching of 14 basic skin care products.

  • 2002 - Primary launching of Sang-hwang mushroom cosmetics especially with anti-aging effects.

  • 2001 - Supply of cosmetic ingredient Sang-hwang mushroom to conglomerates.

R&D period

  • 2001 - Research on cosmetic ingredient Sang-hwang mushroom

  • 2000 - Research on the effects on hair or skin of Sang-hwang mushrooms.

  • 1998 - Establishment of company specializing in Sang-hwang mushrooms.